Royal Art
We are the Royal Art IQP Team! This team consisted of Lexi Ferrini, Christopher Guerrette, Madeline Perry, and Ryan Tougas. Our Collaborator for this project was the Royal Margaret Foundation of Romania. (FundaÈ›ia Regală Margareta a României).
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The Royal Margaret Foundation of Romania is a non-governmental organization located in Bucharest, Romania that offers scholarships to young artists from low-income homes through their Young Talents Program. This project’s goal was to assist the program in strengthening its promotion to reach young artists. The team conducted surveys and interviews remotely, researched social media, analyzed the program’s online presence, and performed archival research of promotional strategies. Results indicated that artists prefer to promote their work on Instagram and Facebook and want to hear other artists’ emotional stories. The Young Talents Program can enhance their promotion to attract a broader audience by posting a wide variety of art styles from alumni and current members and using promotional techniques such as social media takeovers.
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